Portfolio+Preparation

=**Portfolio Preparation & Presentation for Access to Art & Design and Graphic Design Students** = = = 
 * created by Veselinka Mclarnon**


 * //College of North West London 2009 /2010//**


 * Purpose of presenting work**


 * Allows admissions tutors to assess work against selection criteria
 * To judge whatever the course is appropriate for the student
 * Ensures ALL work presented is seen clearly
 * Shows how student has developed ideas over time
 * Shows what has influenced student’s work - research
 * Shows student’s self evaluation, through notation, experimentation and idea development


 * General portfolio**


 * A good portfolio should demonstrate
 * How research materials has informed ideas
 * An interest in culture and society and its impact on the art and design shown
 * How problems are identified and the actions taken to resolve them
 * Commitment and enthusiasm for art and design study
 * Sketchbooks, research notes/drawings, reflective journals/notes/ tests, samples -worksheets, development of ideas


 * What to include in portfolio? ( applies to all disciplines including Fine art - general guidance)**


 * Work from last two years
 * Include a range of ways of working
 * Observational and life drawing - avoid drawings from photographs
 * Painting and experimental use of colour
 * Photography - traditional and digital
 * Printmaking ( lino print + monoprints)
 * 3D work, sculpture, maquettes (Large three dimensional objects should be displayed in your portfolio photographically)
 * Evidence in working in art performance… collaborative work…
 * Evidence of any land art, public art…site specific works…
 * Evidence of interior design, graphic design - mood boards…
 * Evidence of video and sound work….Animations… Saved as Quick time movie.. Or still images…
 * Evidence of digital media… image manipulation, web design, typography, hands-on experience of computing hardware and awareness of photo-manipulation software e.g. Photoshop and page layout software e.g. InDesign etc.
 * Evidence of art design competitions and exhibitions…


 * Illustration & Animation**


 * In your portfolio you should include individual visual work which you developed through a variety of themed projects and image making processes which include: print making, photography, animation and time-based media, typography and 3D.
 * Your portfolio should have a particular emphasis on drawing, both communicative and expressive,
 * Keen interest in the visual world which should inform this experimentation
 * Development of sequential narratives through animation
 * Use of text and image developed through illustration Projects
 * Show development of your creativity through independent illustration projects
 * Include Image Manipulation and Drawing Studies
 * Include any children’s book illustration, technical and information illustration, digital illustration, general illustration and animation


 * Fashion**


 * Your portfolio should contain your strongest and most recent work
 * Diverse range of art and design and fashion pieces
 * Some basic pattern cutting experiments and a couple life drawings
 * Include a written piece e.g. researching historical designers vs contemporary.
 * Sketchbooks and reflective journal of your work so that they can see you are able to be objective about your work!
 * Do not include work which is poorly conceptualized or executed
 * Include projects with an emphasis on fashion communication and brand building
 * Show creative use of merchandising, graphics, photography, advertising, interior and shopping experiences
 * Sketchbooks, ideas sheets and samples should be included to show how your ideas developed into your final pieces.


 * Fashion Illustration**


 * Please include in your portfolio any practical and transferable skills and work experience
 * Your portfolio should have a range of observational drawings, fashion drawing,
 * a range of illustration, which should show graphic and visual communication skills.
 * Include contemporary techniques in photography, new media and the moving image
 * Also include painting, printmaking, lens/time-based media and any other illustration.